- Rebrand, keyart, and marketing campaign for award-winning documentary Resisterhood by Cheryl Jacobs Crim, streaming on Amazon Prime and other services.
- Key emotions: powerful, hopeful, kinetic.
- Articulated an overarching marketing strategy of utilizing film material to mobilize voters for the U.S. General Election.
- Outreach to potential voters through targeted partnerships, open round tables, and reminders of voting deadlines
- +585,39% Instagram impressions, +1,951% Twitter impressions, +767% Facebook impressions.
Original asset and key art prototypes.
Original poster
Prototype 1
Prototype 2
Prototype 3
Final key art.
Vertical film poster.
Horizontal streaming platform title card.
Instagram graphics.
See the Resisterhood campaign in action!